50 Cent shelves condom campaign

50 Cent has shelved his Wrap It Up safe sex condom campaign.

The rapper has admitted that he stopped the production of the new condoms as they were unable to be produced to his specifications.

Speaking to the San Francisco Gate, he said: "I was looking for the opportunity to create a new safe sex campaign. The Wrap It Up campaign is something that is used so often, it wasn't effective anymore.

"So I thought this is a great opportunity for me to get involved. But it just didn't work out because I wanted things in it that wouldn't work. I wanted things that would prolong sexual performance. You could just put it on and just go."