Newlyweds star Jessica Simpson is capitalising on her success by launching another fragrance line.

Simpson has now launched the "Treats" range, which she describes as the "fun and flirty kid sister" of her Dessert line, according to Teen Hollywood.

There are six varieties in the range, bubble gum, lollipop, creamsicle, cotton candy, butterscotch toffee, and banana split, which is Jessica's favourite. They will soon be available at drugstores and beauty stores across the US.