According to the Daily Mail, the glamour girl was spotted trying to "schmooze" advertising executives when she attended Sir Elton John's annual post-Oscars party on Sunday night.
Meanwhile, a source told Now magazine: "This will be Jordan's fourth visit in just over a year and each time she gets more exposure. She makes sure she keeps in with the gossip columnists like Perez Hilton."
The insider added: "She sees no reason why she can't be just as big as the Beckhams have been, as she's going for a different market."
Price flew out to Los Angeles last week, joining her new husband Alex Reid, who is in the US to film a reality show.
It was later reported that the 31-year-old felt "excited" over her prospects across the pond after her arrival at LAX Airport was greeted by a mob of paparazzi.