The CEO of West Coast Choppers was seen imitating Adolf Hitler in a 2004 photograph. A spokesman for the civil rights organisation has publicly chided James.
"It's stupid behaviour. It's insensitive behaviour," Abraham Fox, National Director of the ADL, told Us Magazine. "This is not directed against the Jewish people. To the best of my knowledge, James does not have Swastikas on his body."
A recent photo of James's alleged mistress Michelle McGee has shown that the model has a tattoo of the Nazi emblem.
James's attorney has claimed that his client is not anti-Semite and insisted that the photo was a "gag".