Roddick signs on for Lacoste campaign

Andy Roddick has signed on for a new ad campaign, according to People.

The tennis pro was recruited as the newest face of Lacoste's Challenge fragrance. Roddick succeeds actor Hayden Christensen as the image of the brand.

"I'm thrilled that Lacoste invited me to be the face of its men's fragrance, Challenge," Roddick stated in a release. "This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand."

A representative with Lacoste expressed equal enthusiasm about Roddick's participation in the campaign.

"We're delighted to be working with Andy as the face of Lacoste Challenge," said Christophe Chenut, CEO of Lacoste. "He is the natural embodiment of the brand’s youthful, modern image."

The advertisement will feature Roddick in a Lacoste black polo shirt, looking over his shoulder into the camera.