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Kate Garraway backs Geldof's Ultimo axe

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Kate Garraway at  The Perfume Shop LK Today High Street Fashion awards. Cafe de Paris, London

© Rex Features

Kate Garraway has said that she wants Peaches Geldof's Ultimo axing to be a "wake-up call" for the star.

Geldof was last week dropped as a model for the lingerie brand following allegations that she had enjoyed a heroin-fuelled romp with a US artist.

Responding to the news, Garraway told New: "I don't think Ultimo had any choice but to do it. If they'd kept her on after a story like this they would have been severely criticised and accused of sending out the wrong message to their customers."

The GMTV host added: "[Peaches] has got so much going for her and I really hope she doesn't end up going down the same route as her poor late mother, Paula Yates.

"Let's hope this is the wake-up call she needs to stay on the straight and narrow."

Geldof strongly denied any wrongdoing shortly before she was sacked by Ultimo.

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