Showbiz
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The pro wrestler is accusing cereal maker Post Foods of using his likeness without permission for a Cocoa Pebbles commercial, reports Tampa Bay Online.
The ad features a character called Hulk Boulder who shares Hogan's blonde hair and moustache. He beats Fred Flintstone and Barney Rubble in a wrestling match, before Barney's son Bamm-Bamm tosses him around the ring.
The lawsuit states: 'Hulk Boulder is shown humiliated and cracked into pieces with broken teeth, with the closing banner 'Little Pieces... BIG TASTE!'"
According to the suit, Hogan used to go by the name Hulk Boulder before wrestling promoter Vince McMahon advised him to change it.
More: Hulk Hogan , Showbiz
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