Showbiz
Sales of the album by Antony And The Johnsons which won the Nationwide Mercury Prize have increased by 2,000 per cent since the band's victory.
'I Am A Bird Now' was named the best album, taking the £20,000 prize last week instead of the bookies' favourite, Kaiser Chiefs' 'Employment'. Since the ceremony the album has risen from 135 to 16 in the charts.
Given the 20-fold increase of sales at HMV, it is predicted that the album could go platinum and even go on to make a half-million by Christmas, the Daily Mail reports.
HMV Head of Music Phil Penman told the newspaper: "The Nationwide Mercury Prize just keeps getting better and more influential every year and its effect on sales of shortlisted albums becomes more pronounced.
"This year has been no exception and we have seen a huge interest in the winning album by Antony And The Johnsons since they pretty much stole the show with their spellbinding performance at last week's Mercury Prize awards."
'I Am A Bird Now' was named the best album, taking the £20,000 prize last week instead of the bookies' favourite, Kaiser Chiefs' 'Employment'. Since the ceremony the album has risen from 135 to 16 in the charts.
Given the 20-fold increase of sales at HMV, it is predicted that the album could go platinum and even go on to make a half-million by Christmas, the Daily Mail reports.
HMV Head of Music Phil Penman told the newspaper: "The Nationwide Mercury Prize just keeps getting better and more influential every year and its effect on sales of shortlisted albums becomes more pronounced.
"This year has been no exception and we have seen a huge interest in the winning album by Antony And The Johnsons since they pretty much stole the show with their spellbinding performance at last week's Mercury Prize awards."
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