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Bra firm drops Jordan for "classy" Ellison

Published Sunday, Dec 11 2005, 10:26 GMT | By Daniel Kilkelly
Jordan has been dropped as a model for a bra firm in favour of "classier" Jennifer Ellison.

The former I'm A Celebrity star signed a six-figure contract to front Ultimo's Young Attitude range just two months ago, however executives have already decided to look for a replacement.

"Jordan was just the wrong choice for Ultimo bosses," an insider told the Sunday Mirror. "Jennifer is a far better option - and far classier."

Ultimo head Michelle Mone confirmed, "We have no plans to use Jordan again."
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