Gene Simmons agrees to promote Indy Racing

Gene Simmons has signed a deal to promote Indy Racing.

The former KISS star and marketing partner Richard Abramson have signed a promotional deal with the Indy Racing League. The campaign will feature an anthem called 'I Am Indy' sung by Simmons and band BAG.

Simmons called the song "a personal statement that's sort of a personal allegiance to the United States of Indy." The lyrics preach individuality and top-speed performance, and can be found on www.indycar.com.

Other details surrounding the campaign are currently being kept under wraps, but Abramson said Indy Racing "is already is pretty hip and cool. We want to involve Hollywood more, we want to involve music people in it more. We want to get more individual people involved as opposed to flocks of people."

Indy Racing League president and chief operating officer Brian Barnhart added: "I think it's very aggressive and I think it's exactly what the IndyCar Series needs."