A new set of adverts starring Rachel Weisz were unveiled this morning for Burberry's new fragrance 'London'.

"We were looking for a real British beauty," says creative director Christopher Bailey. "Someone with true elegance and intellect but approachable and real at the same time.

"Rachel really has this sophistication and natural beauty and this incredible charisma that we were looking for."

The adverts, shot in black and white by Mario Testino, also feature King Arthur actor Ioan Gruffudd and are laid out like a personal scrapbook of London life.

Weisz was recently named "Best Supporting Actress" at the Golden Globes on Monday for her role opposite Ralph Fiennes in The Constant Gardner.