The Keeping Up With The Kardashians star discussed her business ventures during an interview with Matt Lauer for NBC's People Of The Year 2010, which airs tonight.
"I think my brand is very personal," she said in a preview clip aired on the Today show. "My brand has developed because I am very hands on and people feel like I am relatable."
The 30-year-old shot to fame on her E! reality show and recently wrapped filming on a spinoff series, Kourtney And Kim Take New York!, which is slated to air in 2011. Her other ventures include a perfume - which was featured on a recent episode of NBC's The Apprentice - and a home fitness DVD.
She has also co-written a new book with siblings Kourtney and Khloe, Kardashian Konfidential, which was released this week.
The full interview with Kardashian can be seen on People Of The Year 2010 which airs tonight at 9pm ET on NBC. Other stars who are included on the list include LeBron James and Justin Timberlake.