Showbiz

Rumer Willis to front Badgley Mischka ads

Published Thursday, Dec 16 2010, 19:35 GMT | By Mike Moody
Rumer Willis

© WENN

Rumer Willis has signed to front Badgley Mischka's spring 2011 ad campaign.

The 22-year-old daughter of Bruce Willis and Demi Moore will feature in print ads scheduled to appear in the March issues of fashion magazines.

Designers Mark Badgley and James Mischka praised Rumer in a statement to People.

"She is glamorous, youthful and fun. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection," read the statement.

"I was thrilled and honoured to be chosen to represent the Badgley Mischka brand. Working with Mark and James is an incredible opportunity," Rumer added.

The campaign will showcase the designers' new lines of swimwear, accessories and eveningwear.
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