Kenneth Tong admits size zero hoax

Former Big Brother contestant Kenneth Tong has admitted that his comments on Twitter about "managed anorexia" were a hoax.

The self-described 'international playboy' trolled for attention online by penning wilfully controversial statements suggesting that all women should be "size zero".

Tong today said: "I think it is time for to come clean. The whole size zero thing is a hoax. It came about after an interesting discussion I had with a friend of mine.

"The discussion centred round whether it was possible to go from nowhere to be a globally recognised figure within a week, harnessing the power of the internet and specifically Twitter, which I have always maintained is a better medium than national TV.

"My friend said it wasn't possible. I said it was. To prove him wrong, I decided as a hoax to promote via Twitter something that was universally appalling - I chose managed anorexia. I would like to make it clear: I chose the subject as a hoax as I knew it'd be appalling to men and women."

He added: "The campaign has worked; I have been a Trending topic on Twitter for over a week. I am scheduled to appear on TV, [in] the press and radio shows over the course of the next week: Grazia, Telegraph, The Sun, The Sunday Times etc. Now it's time to come clean and stop the bandwagon.

"My honest personal opinion on managed anorexia is it is an disgusting and illogical idea. It is a mental illness. It cannot be managed. To all the people I have offended as part of this scientific experiment, I would like to apologise to you and, to show my sincerity, I will making a sizable donation to beat: the leading UK charity for people with eating disorders and their families.

"Furthermore, I have decided to auction my custom Apple iPod Nano watch on eBay - the proceeds from this will be going to the charity, beat."