Katie Price: 'My range is cool and hip'

Katie Price has said that her new Day 22 clothes range is "cool and hip".

Speaking to Heat magazine, however, the glamour model admitted that she did not draw the designs for the new brand.

Her co-designer Lamis Khamis told the magazine: "She doesn't do the drawing, but she has other influences."

Price added: "Yeah, like my trousers are hipsters, so then we done the hipster trousers."

Asked about the target market for the range, she said: "You're not gonna get a real old lady wearing it. It's quite cool and hip... It's not really expensive. It's like All Saints - a bit higher branding than Primark.

"It's a bit more trendy than what I would normally wear... I'm really confident because I know it's good. 22 items is actually quite a lot to come out with for a first range. Every month there'll be a new thing."