Lauren Conrad to pen 'Forbes Lifestyle' column

Lauren Conrad has secured a deal to pen a new column for Forbes Lifestyle.

The businesswoman and former Hills star will document her experiences in the business world for the website from next week, Forbes revealed on Wednesday.

"Lauren's jump from celebrity to entrepreneur puts her on the same trajectory as many a bright-eyed instant cover girl, but whether she can channel her persona into an enduring commercial tour de force remains to be seen," wrote Forbes associate editor Jane Lee in the announcement.

"Starting Thursday, follow Lauren as she takes us on a four-month exploration of the fashion business, inner workings of a celebrity website, the publishing industry - and watch for beauty/style tips from the powerbroker herself."

Conrad heads two fashion labels, Paper Crown and LC, and also signed a three-book deal earlier this year which will continue to follow her LA Candy character Madison Parker.

She launched her own fashion and beauty site called The Beauty Department in April.