Ryan Love - Entertainment Reporter and Pottermaniac
"Pottermore was undoubtedly an anticlimax for some commentators when the big news was finally unveiled last week. Following days of hype and wild rumours that the boy wizard could make a return in an eighth book, it was always going to prove disappointing when JK Rowling failed to deliver the craved announcement.
"On first reading, it takes some time to fully understand what exactly Pottermore is and what it will bring to fans. The website will allow fans to experience the stories all over again - this time adding the interactive element where chosen 'moments' will come to life. Adding to the experience will be the community of fans from around the world.
"The true highlight of Pottermore is the promise of new and additional content. An encyclopedia has long been touted as Rowling's next project, but for now, the author has confirmed that she has written 18,000 words (so far!) of background material for characters, settings and objects featured in the series.
> Pottermore: First look at JK Rowling's Harry Potter site
Mayer Nissim - Senior Entertainment Reporter and Curmudgeon
"So what is it? It's a pretty eBook store with a monopoly on selling Potter books. With sales of Kindles and iPads going through the roof, it's a pretty lucrative market. Were JK to come out in front of a fancy backdrop and announce that the boy wizard heptalogy would only be available through one shop with fixed prices, it wouldn't have been all that popular. This seems a clever way around that.
"Yes, there's the extra free content as the hook, but following the lawsuits over the book version of the fanmade Harry Potter Lexicon, I'd be stunned if Rowling's own encyclopaedia doesn't still hit shelves in paper form soon. Also, while Rowling promises that her notes will give fans more, as with much in the deluxe box edition/director's cut age, her 18,000 words will likely fill in gaps better served by the imagination.
"After the first two tedious movies, the Potter series couldn't be avoided - even by grown-ups who had never touched the books. Alfonso Cuarón's Prisoner of Azkaban set a gloriously dark tone and the remaining films kept up the quality. HP7Pt1 broke out of the constrictive school-year backdrop and managed to be the best of the lot.
"So, I'm really looking forward to the final movie, but enough is enough. Every successful pop culture series - Doctor Who to James Bond - needs some time off, and the sense of Potter fatigue is suffocating. After nearly 15 years of a magic bombardment, I just feel steamrollered by Harry Potter and the Wheelbarrow of Cash."
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