Deeley to be face of Stilton cheese perfume?

Cat Deeley has been approached to be the face of a new perfume which smells of Stilton cheese.

Makers of the blue cheese are launching Eau de Stilton as part of an attempt to encourage more people to purchase the cheese.

Stilton Cheese Makers Association (SCMA) spokesman Nigel White explained that Deeley has been approached because, like the cheese, she comes from the Midlands.

White told The Sun, "Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume.

"We would love Miss Deeley to be the face of Eau de Stilton and look forward to hearing what she thinks of the scent."