The country star announced the perfume line last year and has now confirmed that it will be called Wonderstruck after a lyric from her Speak Now track 'Enchanted'.
Swift explained that she created the scent to deepen a connection with her fans, telling Women's Wear Daily: "I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way.
"Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue."
Wonderstruck will be available for purchase from October.
Swift was recently forced to postpone a series of concerts after developing bronchitis, but was feeling well enough to return to the stage in Montreal last week.
Her 'Speak Now' tour stops in Newark, New Jersey for four dates over the next ten days.
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Watch Taylor Swift perform 'Enchanted' below: