Showbiz
Wallace and Gromit have been named as the art world's most creative characters.
The animated characters came top of a poll of 16-25 year olds, beating the Arctic Monkeys and fellow animated characters The Gorillaz who came in third.
In fourth place on the poll was "society" as a whole, followed by JK Rowling's Harry Potter in fifth.
Also featured in the top ten were Coldplay frontman Chris Martin, singer-songwriter KT Tunstall, Oscar-nominated actress Keira Knightley, Big Brother and David Beckham.
Wallace and Gromit's creator, Nick Park said of the result: "This is great news. We've never made the Wallace and Gromit films for a specific audience, so it's extremely rewarding to all of us at Aardman that the films inspire this particular age group."
The survey was commissioned by organisers of the Noise arts and media festival in association with MSN Spaces.
Denise Proctor, executive producer of the Noise festival, said: "The result is not what we were expecting. This is a truly striking results because it shows that British youth have a strongly defined idea of what creativity is. They admire this abiding creative British brand which is recognised internationally."
The animated characters came top of a poll of 16-25 year olds, beating the Arctic Monkeys and fellow animated characters The Gorillaz who came in third.
In fourth place on the poll was "society" as a whole, followed by JK Rowling's Harry Potter in fifth.
Also featured in the top ten were Coldplay frontman Chris Martin, singer-songwriter KT Tunstall, Oscar-nominated actress Keira Knightley, Big Brother and David Beckham.
Wallace and Gromit's creator, Nick Park said of the result: "This is great news. We've never made the Wallace and Gromit films for a specific audience, so it's extremely rewarding to all of us at Aardman that the films inspire this particular age group."
The survey was commissioned by organisers of the Noise arts and media festival in association with MSN Spaces.
Denise Proctor, executive producer of the Noise festival, said: "The result is not what we were expecting. This is a truly striking results because it shows that British youth have a strongly defined idea of what creativity is. They admire this abiding creative British brand which is recognised internationally."
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