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Katie Price to launch fashion label 'Katie's Boutique'

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Katie Price appears on 'Daybreak'

© Rex Features / Steve Meddle

Katie Price has teamed up with value retailed Store Twenty One to launch a new label called 'Katie's Boutique'.

The former glamour model's latest venture comes on the back of her Day 22 fashion range, which she created with Lamis Khamis.

According to Retail Week, the new label range will launch in four phases, beginning next month. It is expected to feature more than 70 lingerie, swimwear and nightwear designs.

"Modelling really helps you understand what looks good and what doesn't - especially with lingerie and swimwear - and I'm really excited about the range," Price said.

Katie Price - Discovered (Sky Living)
"Working with Store Twenty One has not only given me the opportunity to put everything I've learnt about lingerie, nightwear and swimwear into practice, but I've made sure that the whole collection will be amazingly affordable."

All the items - which will be priced under £10 - are said to represent the 33-year-old's "fun, flirty and feminine personality", while each will feature her crown logo.

The label's current release schedule sees lingerie available in early November, followed by nightwear later in the month. Next February and March will see swimwear released.

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