The former glamour model's latest venture comes on the back of her Day 22 fashion range, which she created with Lamis Khamis.
According to Retail Week, the new label range will launch in four phases, beginning next month. It is expected to feature more than 70 lingerie, swimwear and nightwear designs.
"Modelling really helps you understand what looks good and what doesn't - especially with lingerie and swimwear - and I'm really excited about the range," Price said.
All the items - which will be priced under £10 - are said to represent the 33-year-old's "fun, flirty and feminine personality", while each will feature her crown logo.
The label's current release schedule sees lingerie available in early November, followed by nightwear later in the month. Next February and March will see swimwear released.
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