Showbiz
David Beckham models his new H&M underwear range - pictures
Published Wednesday, Jan 4 2012, 12:47 GMT | By Ryan Love | 31 comments
David Beckham is no stranger to modelling underwear, but this time it's his own range.
In the first promotional shots for his H&M collection, Beckham offers the first look at his upcoming nine-piece collection.
"I always want to challenge myself and this was such a rewarding experience for me," the footballer said. "I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."
Beckham - who famously stripped off as the face of Armani underwear - worked alongside a design team to create four underpant styles, three tops and two bodywear styles, which all promise "quality and longevity at its core".
The 36-year-old added: "Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to."
H&M's head of design Ann-Sofie Johansson said: "The David Beckham Bodywear collection for H&M is full of pieces that men will love. It's an amazing debut collection, with so much attention paid to the function and quality of the garments. David Beckham is one of the most respected men in the world today, and I can't wait to see how the range will grow and evolve in the seasons ahead."
The first items go on sale online and in store on February 2.
> David Beckham turns down Paris football club offer
In the first promotional shots for his H&M collection, Beckham offers the first look at his upcoming nine-piece collection.
© H&M
"I always want to challenge myself and this was such a rewarding experience for me," the footballer said. "I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."
Beckham - who famously stripped off as the face of Armani underwear - worked alongside a design team to create four underpant styles, three tops and two bodywear styles, which all promise "quality and longevity at its core".
© H&M
The 36-year-old added: "Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to."
© H&M
© H&M
H&M's head of design Ann-Sofie Johansson said: "The David Beckham Bodywear collection for H&M is full of pieces that men will love. It's an amazing debut collection, with so much attention paid to the function and quality of the garments. David Beckham is one of the most respected men in the world today, and I can't wait to see how the range will grow and evolve in the seasons ahead."
The first items go on sale online and in store on February 2.
> David Beckham turns down Paris football club offer
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