Baldwin was dropped as an advertising spokesperson for the New York-based grocery chain following his recent dismissal from an American Airlines flight.
However, Wegmans has since changed its mind and will air the adverts, issuing a formal apology to the 30 Rock actor for its hasty decision.
"We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately," a spokesperson for Wegmans told TMZ.
"Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mum, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities."
Baldwin railed against American Airlines via his Twitter account after he was kicked off the flight for playing the iPad game Words with Friends.
He later mocked the incident during an appearance on Saturday Night Live, where he played a fictional American Airlines pilot there to offer an apology to Baldwin for the way he was treated by staff.