Steve Dolan, who has his nickname 'Stallion' tattooed on his chest, appeared on the ITV1 show to discuss his self-proclaimed title.
The 30-year-old revealed that he had been inspired to "want some of the action" experienced by Elvis Presley and Peter Andre, recalling how he had seen the latter perform hit single 'Mysterious Girl' "with his abs out and everything".
He told hosts Phillip Schofield and Holly Willoughby: "Every girl wanted him, every guy wanted to be like him."
Dolan, who has two daughters, went on to admit that he spends up to £400 per month on various products, and spends two hours to get ready each morning.
Speaking about his love life, he claimed to have slept with around 400 women, adding that he had "never been turned down" by a female. Explaining why he calls women shallow, he said: "I take my top off and they look at it like they are going to stroke a dog. They flock to you."
Asked by Schofield who gets the satisfaction out of the number of women he has been with, Dolan said they do, adding: "I never leave them unsatisfied."
This Morning's resident agony aunt Denise Robertson, who joined Dolan on the sofa, was left unimpressed, branding him "pathetic".
"I'm almost lost for words," she joked. "I read what he had to say about himself, and I came in here today to destroy this Adonis with a big ego. And what do I find? I find someone in a state of total self-delusion. Steve, you're quite good looking, but I'll meet six better looking men on the way to the station this morning."
Meanwhile, I'm a Celebrity star Fatima Whitbread joined the debate, asked if she thought Dolan - who was invited to take his top off by Schofield - lived up to Peter Andre, who she admitted to fancying in the Australian jungle.
"I admire your confidence and ability to be the sort of person that you are," she told him. "Obviously it works for you, but it doesn't work for me."