Jessica Alba launches eco-friendly baby, household products line

Jessica Alba has launched an eco-friendly baby and household product line.

The actress teamed with author and environmentalist Christopher Gavigan, ShoeDazzle founder Brian Lee and PriceGrabber.com executive Sean Kane Honest.com, a subscription-based website which sells alternative products which are free of toxicity.

Alba said that she was inspired to launch the brand after experiencing her own frustrations while shopping for her 3-year-old daughter Honor, when she often found that items were laden with unhealthy chemicals.

"I would buy what I thought was like an eco-brand and pay out the wazoo for it and then find out that it's made with the same ingredients as any other brand, but the packaging is a little more biodegradable and you're like, 'But I care about the product touching my kid. Is that okay?'" she told The AP.

Alba went on to reveal that the line was one she had considered for years but only recently came together.

"I came up with the idea. I had to pitch it to my partners and they came on board and together we created the company from scratch," she explained.

"From the packaging to the bottles to the product that's inside, the way that the interfacing is with the website, all of that is really from me... it's taken three years to get here."

Alba recently confessed that it was easier to get her body back after giving birth to second daughter Haven in August 2011.