Showbiz
Nike signs deals with Aniston and Eminem
Published Wednesday, Aug 30 2006, 11:58 BST | By David Cribb
Nike has signed new deals with Jennifer Aniston and Eminem.
Aniston's deal has been described as the biggest celebrity endorsement ever made by the company, and the actress will apparently use the contract to “bring focus to cancer research”.
Meanwhile Eminem is set to design a range of trainers for Nike, which will be auctioned off next month for charity.
In a statement, he said : "We're always looking for new ways to try to raise money and awareness for the foundation, so when Nike approached us we jumped at the chance. Who wouldn't want to design their own line of Nikes? And to do it for charity makes it that much better."
Aniston's deal has been described as the biggest celebrity endorsement ever made by the company, and the actress will apparently use the contract to “bring focus to cancer research”.
Meanwhile Eminem is set to design a range of trainers for Nike, which will be auctioned off next month for charity.
In a statement, he said : "We're always looking for new ways to try to raise money and awareness for the foundation, so when Nike approached us we jumped at the chance. Who wouldn't want to design their own line of Nikes? And to do it for charity makes it that much better."
More: Showbiz
Star Snaps
Ten Things...
Ten Things About... David BowieDigital Spy celebrates David Bowie's birthday with ten fast facts.
Funny Videos
Funny videos: Gary Oldman, Will FerrellDigital Spy handpicks the latest viral videos.
