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Beyoncé, Jay-Z file application to trademark 'Blue Ivy'?

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Beyoncé and Jay-Z have reportedly filed an application to trademark Blue Ivy, the name of their daughter.

The couple have made the approach to the US Patent and Trademark Office after several third parties failed in their bid to trademark the name, the Washington Post reports.

Jay-Z and Beyonce Knowles

© Rex Features / NBC

Jay-Z and Beyonce Knowles



Fashion designer Joseph Mbeh had attempted to trademark "Blue Ivy Carter NYC" on January 11 and another applicant sought to trademark "Blue Ivy Carter Glory IV" on January 20 for fragrances.

The office declined both applications noting that that Blue Ivy was the name of a "very famous infant" and that products bearing the name could wrongly imply approval by her parents.

It is believed that Beyoncé's company BGK Trademark Holdings will be granted the request because parents are authorised to trademark their children's names when they are minors.

Last month, Oprah Winfrey's best friend and business associate Gayle King denied reports that the talkshow host had been named the godmother of Blue Ivy.

Singer Jessica Alba has urged Beyoncé and Jay-Z to sell the first pictures of their child so that they can "control the experience".

The couple are said to be already looking for schools for their daughter, who was born on January 7 in New York.

> Jay-Z gets emotional performing Blue Ivy rap 'Glory' live
> Beyoncé makes first appearance since Blue Ivy pregnancy - pictures

Watch Jay-Z perform 'Glory' live for the first time at Carnegie Hall on February 7 below:

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