Jamie Oliver hated by schoolchildren

Jamie Oliver has admitted that youngsters shout abuse at him as a result of his healthy school dinners campaign.

The TV chef visits schools all over the country to encourage children to eat healthily, but the responses are not always positive.

"I have been trying to change things for four years," he told Jonathan Ross. "It's an emotional thing for me. But at the schools I have never been called so many rude things so regularly. The kids definitely let you know when they don't like you!"

He added: "I think what the Government's doing is great, but for sustainability we need a 10-year plan. Brilliant things are happening at the moment, but half of the school kitchens are falling apart so it's still a big struggle."