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Madonna on fragrance ad controversy: 'It was perfectly innocent'

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Madonna has spoken about the controversy that surrounded her commercial for the Truth or Dare fragrance.

ABC reportedly created a list of changes needed to be made to the advert to make it less suggestive. The network would then only air the commercial after 9pm even with the edits.

Madonna, perfume


"I don't understand. It was perfectly innocent," Madonna told Women's Wear Daily. "I just touch my cleavage once or something.

"I think it's dreamy and sensual, and I think it perfectly conveys the feeling I'm trying to evoke with the perfume. It's a perfume for a woman."

The 'Turn Up The Radio' singer also revealed her plans to release a second fragrance to follow up Truth or Dare "sometime next year".

She shared: "I think it would be good to do a men's fragrance as well. My daughter thinks so. She wants to wear it. She likes to wear men's cologne - don't ask me why."

When she was asked what would be the scent of her men's cologne, Madonna admitted to liking the smell of whisky.

"I love musk and amber and woody kind of fragrances on men," she said. "I love the smell of whisky - we should make a men's cologne that smells like whisky. I can't drink it, it's too strong, but it smells amazing - a really good old whisky."

Watch the Truth or Dare advert below:

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