Syed Ahmed has fallen for Cirque De Celebrité co-star Sophie Anderton.

The 32-year-old businessman, who recently split from Apprentice rival Michelle Dewberry, fancies his chances with the supermodel despite being aware of her relationship with Crystal Palace chairman Simon Jordan.

A source told the Sunday Mirror: "Syed thinks Sophie is the most beautiful woman he's ever laid eyes on. He knows she's got a man, but keeps begging her for a date."