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Jameela Jamil launches new JAM fashion collection - pictures, video

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Jameela Jamil has launched her JAM by Jameela Jamil collection for Very.co.uk.

The TV presenter models the new AW12 range herself, including printed prom dresses, playsuits, sweater dresses and knee high socks.

"These clothes are all little confidence boosters," said Jamil.

"I wasn't trying to prove how creative and 'edgy' I can be, I wanted to make clothes that women feel proud in. Confidence is the most attractive thing a woman can wear."


Brand director Dan Rubel added: "We are very excited to have Jameela Jamil on board and are having a really positive reaction to her collection. It's fun and wearable which our customers love."

Jamil's first collection for Very.co.uk consists of 25 pieces priced from £10 to £120. They are available now and sizes range from 6-20.

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