The TV presenter models the new AW12 range herself, including printed prom dresses, playsuits, sweater dresses and knee high socks.
Copyright: JAM by Jameela Jamil for Very.co.uk"These clothes are all little confidence boosters," said Jamil.
"I wasn't trying to prove how creative and 'edgy' I can be, I wanted to make clothes that women feel proud in. Confidence is the most attractive thing a woman can wear."
Brand director Dan Rubel added: "We are very excited to have Jameela Jamil on board and are having a really positive reaction to her collection. It's fun and wearable which our customers love."
Jamil's first collection for Very.co.uk consists of 25 pieces priced from £10 to £120. They are available now and sizes range from 6-20.