James Franco directs models, actors for 7 For All Mankind film - watch

A behind-the-scene preview for 7 For All Mankind's Fall/Winter 2012 film directed by James Franco has been released.

The 127 Hours star follows models and actors around at various places in Hollywood such as a cemetery, a tattoo parlour and a landmark movie theater, inspired to bring old and new Hollywood together.



"The whole aesthetic approach of the campaign is based on the eternal hipness of the clothes," Franco told Style.com about the ad campaign.

"We can do a meditation on old and new Hollywood at the same time because of the way the clothes fit into all eras."

Next up for Franco are two pornography-themed films - About Cherry and the Linda Lovelace biopic Lovelace, in which he appears as Playboy founder Hugh Hefner.

About Cherry will be open to US theaters on September 21, while Lovelace has no release date yet.