
© H&M
The footballing legend modelled pieces from his H&M body wear range in the one-off stunt that provided travellers with an eye-opening welcome to Great Britain.
Beckham's latest patriotic act saw him speed down the Thames carrying the Olympic torch to last Friday's (July 27) London 2012 opening ceremony.

© Paul Grover / Rex Features
The 37-year-old launched his H&M collection in February with the release of a number of steamy, scantily-clad advertisements.
"I always want to challenge myself and this was such a rewarding experience for me," he said at the time.

© H&M
"Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to."
© H&M
Beckham, who stripped off to become Elle's first male solo cover model in June, had declared during the H&M campaign that his "naked days are over".










