The former X Factor contestant sports four different contemporary looks for the new season in the shots published today in the store's online magazine The Journal.
Shirt, Jacket and Trousers by Oliver Spencer. Socks by Falke. Shoes by Ami
"I just wanted to make music that sounded honest and good. I played a bit of piano; hit some beer bottles. It was a very experimental time," Grimshaw told the magazine about his debut album Misty Eye.
T-Shirt by James Perse. Shirt by Oliver Spencer. Jeans by Acne. Cardigan by Monsieur Lacenaire
"I'd obviously recommend it," he added of his X Factor experience. "I worked in Pizza Hut before, so it's an amazing opportunity. For someone from Blackpool there isn't much out there."
Shirt, Coat and Jeans by A.P.C.
"It's a pretty angry song," Grimshaw said of his debut single 'Is This Love'. "The video is dark - I wanted it to be honest."
T-Shirt and Jeans by NN.07