The model posed in five hand-crafted Miss Francesca Couture dresses to reflect the five flavours of Lambrini: Cherry, Peach, Apple and Blackcurrant, Rosé and Original.
Lloyd said: "I had so much fun working with Lambrini on this shoot because it was all about a place close to my heart - Liverpool!
"It's about saying, 'We're Scouse, we're proud and we love fashion'."
Designer Francesca has previously provided pieces for Amy Childs, Brooke Vincent, Lauren Goodger, Chloe Sims and Cara Kilby.
Images of Lloyd in the dresses have been published to mark the beginning of London Fashion Week tomorrow (September 13) and Lambrini's support of Liverpool Fashion Week.
"Lambrini prides itself on celebrating and empowering women, and working with Danielle on this campaign has allowed us to spread that message," said brand manager Lorna Tweed.
"Being a 'Lambrini girl' is all about loving who you are."