Showbiz
A new energy drink has come under fire from Jimi Hendrix fans by using the music legend's image on its packaging.
California-based Beverage Concepts is due to release the non-alcoholic drink Liquid Experience this coming April.
The image of Jimi Hendrix has also been licensed for a range of other products including baby clothing, an air freshener and a lava lamp.
According to the BBC, some of the profits from Liquid Experience - named after the 1967 Hendrix album Are You Experienced - will go to an unidentified music education foundation.
Red Hot CHili Peppers bassist Flea told the BBC, "To see his image and the beautiful feelings it has created in me cheapened by advertising is very disappointing."
California-based Beverage Concepts is due to release the non-alcoholic drink Liquid Experience this coming April.
The image of Jimi Hendrix has also been licensed for a range of other products including baby clothing, an air freshener and a lava lamp.
According to the BBC, some of the profits from Liquid Experience - named after the 1967 Hendrix album Are You Experienced - will go to an unidentified music education foundation.
Red Hot CHili Peppers bassist Flea told the BBC, "To see his image and the beautiful feelings it has created in me cheapened by advertising is very disappointing."
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