According to a new report from the Las Vegas Convention and Visitors Authority (LVCVA), the royal's leaked pictures of him playing strip billiards in his Wynn Resort hotel suite increased earnings for the Nevada state party city.
Experts have claimed that the worldwide publicity enjoyed by the city from media coverage of the incident and related LVCVA advertising is worth roughly $23 million (£14.4 million).
An online and print publicity campaign was launched off the back of the story, jokingly chiding those who leaked the naked images of Prince Harry to the media. This tied into a broader LVCVA campaign launched earlier in the summer, joking that tourists should "know the code" and remember that "what happens in Vegas stays in Vegas".
The campaign apparently reached an estimated 154 million people worldwide.
The LVCVA has said that it is unable to track exactly how much tourism has been generated due to the publicity, but board chairman Tom Collins reportedly said at a meeting on Tuesday (October 9): "God bless Prince Harry. He made us a bunch of money."
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