The 84-year-old actor appeared on the shopping channel today (October 12) to promote Bond on Bond, a guide to the film franchise celebrating 50 years of the iconic character.
Moore was selling hardback editions of the book, which come with a bookplate signed by the actor. Within minutes of being on air, 1,500 copies had been sold.
During the show, the actor gave an insight into his life playing Bond. When asked whether he had kept in touch with any of his female Bond co-stars, Moore replied: "Just the ones my wife will let me be friends with!"
The product description listed on the programme read 'Roger Moore Bond on Bond Hardback Book with Signed Bookplate', and was advertised for a price of £15.47.
His appearance on QVC was deemed to be so popular by the channel that he made a second appearance later in the day to further promote the book.