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Lana Del Rey goes blue in new H&M winter advertising campaign - pics

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H&M has unveiled images from its new winter advertising campaign featuring Lana Del Rey.

Del Rey follows on from her H&M music video 'Blue Velvet' by posing in aqua-coloured environments while dressed in warm wear from the high street retailer.
The new images were photographed by Sølve Sundsbø, who has worked previously with Coldplay on the A Rush of Blood to the Head album cover and the single cover for 'God Put a Smile upon Your Face'.

The 'Video Games' singer wasannounced as the new face of H&M in July, with the clothier referring to Del Rey as a "style icon" who is also a "feminine woman with a soft attitude".

Del Rey initially debuted as the brand's signature star in a 30-second television commercial where she crooned the classic standard 'Blue Velvet' in mid-September.

A full-scale music video featuring Del Rey performing in front a number of Lana 'clones' was unveiled days later.

She will also appear in further images from H&M's winter campaign.

Watch a behind-the-scenes look at Lana Del Rey's 'Blue Velvet' music video for H&M below:

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