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Julianne Moore named new global brand ambassador for L'Oreal Paris

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Julianne Moore has been named the new global brand ambassador for L'Oreal Paris.

The Hollywood star will also be the face of a new anti-ageing product called Cellular Renaissance for the beauty brand, reports WWD.

Julianne Moore with her Emmy for 'Game Change', September 23 2012

© WENN / FayesVision



Moore said: "I'm an actual user of the brand and it's hard not to be. Every modern woman shops everywhere for beauty, but for me it's mostly the airport or the drugstore. It's nice to be promoting something that is accessible to everyone."

Back in September, L'Oreal Paris enlisted Glee star Lea Michele to appear in a series of ad campaigns.

Moore recently won an Emmy Award for her role on HBO's Game Change, where she portrayed politician Sarah Palin.

She was also one of the several women featured in a campaign that urges American women to vote for President Barack Obama and Vice President Joe Biden.

Watch the 'Women's Voices' campaign video below:

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