The 37-year-old LA Galaxy star wears tight white trunks, tracksuit trousers, long-johns and a hooded dressing gown in the series of sultry black-and-white snaps taken by LA-based photographer Alasdair McLellan.
Beckham launched the collection for the Swedish high-street fashion store back in February and a 10ft silver statue of the footballer was erected in New York to promote his range across the pond in August.
Speaking about the affordable, casual collection, Beckham recently said: "I always want to challenge myself and this was such a rewarding experience for me.
"I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."
See other stars modelling underwear here.