Thousands of fans who flocked to Westfield shopping centre in London's Shepherd's Bush for the launch of Khloe and her sisters' Kardashian Kollection clothing line were told they had missed out on a chance to meet their idols as wristbands had already been distributed.
The Kardashians had planned to sign "a limited number" of autographs for 500 fans as part of a meet and greet at the centre's Dorothy Perkins store this morning (November 10). The sisters' official website stated that from 9am, fans were to be given a wristband on a first come first served basis, which would entitle them to entry to the event.
According to Entertainmentwise, people who had travelled to the venue have since taken to Twitter to complain that the wristbands were handed out earlier than expected.
"So annoyed that Westfields decided to give out wristbands early," posted @amberstylesss, before claiming that security guards had blocked access to the shopping centre.
"People have been here inside the building since 7pm last night," added @chrisjgerman. "How is that fair to my daughter whos crying. (sic)"
The Kardashian website attempted to dissuade visitors from camping out overnight, claiming that the queue for the event would open at 7am. However, multiple users said that Westfield employees had handed out the wristbands to people overnight.
"500 people are already in the queue for Kardashian wristbands; therefore anyone who arrives from now will not have the chance to meet them," read a tweet from the official Westfield account at 8.52pm last night.
"Due to high demand of high queuing for today's event, Westfield security actioned a safety contingency plan to allow overnight queuing," they added at 12.19am.
"Westfield has a duty of care to look after our guests and the decision was made to de-mark the first 500 people for safety reasons."
Khloe tweeted a reply to disappointed fans - known as "dolls" - saying: "Sorry babies! I'll see what went wrong."
She then added: "Do NOT listen to WestFields tweets!!!! Kourt Kim and I will see as many dolls as we can! We love our dolls!!!"
The X Factor USA presenter also posted an apology on her website under the title "'To our London fans", saying: "We can't believe how many incredible fans are waiting outside (several thousand!) In order to keep everyone safe, Westfield had to action a contingency plan for those who stood in line over night and made the decision to wristband the first 500 people because we didn't want it to become too intense for everyone."
She reiterated: "Kourt Kim and I will see as many dolls as we can! We love our dolls!!!"
Last night (November 9), Chloe Green - daughter of Topshop boss Philip Green - allegedly stormed out of the Kardashian Kollection launch party in tears after being turned away from the VIP area at the event.
The Made In Chelsea star later refuted the rumours, tweeting: "I was not refused entry to the VIP area of @KimKardashian launch I decided leave as we have a few busy days ahead of us!"