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Holly Willoughby complains to PCC over 'fake upskirt' photo

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Holly Willoughby has complained to the Press Complaints Commission over a "fake up the skirt photo" published in the Sunday Sport.

The presenter's lawyer Jonathan Coad of law firm Lewis Silkin accused the paper of "shoddy journalism" after it printed a picture appearing to show Willoughby sitting in a car, The Guardian reports.

Holly Willoughby on This Morning 06.09.12

© ITV



Coad involved the PCC "to establish in the minds of everyone who saw that picture that it was not of Holly and because the habitual use by the Sunday Sport of such a technique is a gross infringement of the rights of Holly and all the other female stars".

It is claimed that the publication previously superimposed a picture of Willoughby's face on someone else's naked body, as well as using similar tactics on other "attractive female stars".

Willoughby said: "I was outraged to discover that I was the victim of this misleading trick by the Sunday Sport, which I know it used on many other women such as myself. I have instructed my lawyers to take firm action against the paper."

A spokesman for the PCC confirmed it had received a complaint from Willoughby under clauses 1 and 3 of the editors' code of practice, relating to accuracy and privacy.

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