Joey Essex teamed up with Virgin Media for an 'unlimited' kiss-as-you-go challenge. The TOWIE star was kissed 118 times by fans in one minute to support the launch of the new unlimited mobile tariffs. McFly were also feeling festive as they performed at Oxford Circus to launch the Shop West End VIP Day.
Also in the capital, Rod Stewart greeted fans at a book signing for Rod: The Autobiography, while Gordon Ramsay was at Harrods to launch his Ultimate Cookery Course book.
Elsewhere, Emeli Sandé performed at Kool Haus in Toronto, Cher Lloyd appeared in Los Angeles during a special Black Friday event and Sir Elton John wowed the audience with a showstopping concert in Shanghai.
See all these pictures and more in our gallery below: