Justin Bieber launches new Girlfriend perfume advert - video
The singer stars in the commercial, which is shot from the perspective of the viewer.
The soundtrack to the ad is an acoustic version of Bieber's hit 'Boyfriend'.
The Perfume Shop announced back in August that it sold one bottle of the fragrance every minute in its opening week.
Bieber also starred in a commercial for Macy's, in which he made people faint just by winking at them, to promote the scent.
Speaking of his own girlfriend Selena Gomez, he recently said: "I never make her separate from me. I don't want her to feel like I'm ashamed of her.
"A lot of guys do that - especially in the business - they don't want to be seen with the girl, so they make them ride in separate cars and do all that getaway stuff."