Dating site SeekingArrangement.com asked 1,000 of its female members to name celebrities who best embody the qualities they look for in a husband.
Jones, who is actually unmarried to his partner, made his fortune in the mobile and leisure industry and is worth £220 million according to the Sunday Times Rich List.
The top five perfect husbands were:
1. Peter Jones
2. Sir Richard Branson
3. Prince William
4. Daniel Craig
5. Colin Firth
According to the site, which has 1.7 million members worldwide, the 46-year-old Dragon beat other - perhaps more obvious - choices because women hold wealth and status as their biggest turn-ons when looking for the perfect man.
Women also ranked the job of an entrepreneur as the best job for a prospective partner because making money is "exciting".
A job that didn't do so well in the survey was a footballer, because despite their millions, they are seen as most likely to be untrustworthy and unfaithful.
SeekingArrangement founder Brandon Wade said: "Money has always been the greatest aphrodisiac. It proves that money can buy you love.
"Show me a highly successful millionaire who doesn't have a beautiful and sophisticated wife - no matter what HE looks like."