Showbiz
Liz Hurley has been dropped as the face of Monsoon, according to a report.
The star's contract with the fashion label will not be renewed in June, the Sunday Mirror has said. The news apparently follows slow sales at the chain despite the Create A Storm campaign featuring Hurley.
A source told the paper that Hurley, who recently married long-term partney Arun Nayar, may be too "mumsy" for the brand. He explained: "The label has started investigating possible replacements for Liz. We had a disappointing period before Christmas and hoped that signing Liz would improve the figures.
"While the disappointing profits aren't Liz's fault, the company wants to shake things up and get back to its core market. People have suggested that Liz's image is too mumsy. She's also a bit too refined for Monsoon, which sells boho-chic clothes rather than tight jeans and low-cut tops."
The star's contract with the fashion label will not be renewed in June, the Sunday Mirror has said. The news apparently follows slow sales at the chain despite the Create A Storm campaign featuring Hurley.
A source told the paper that Hurley, who recently married long-term partney Arun Nayar, may be too "mumsy" for the brand. He explained: "The label has started investigating possible replacements for Liz. We had a disappointing period before Christmas and hoped that signing Liz would improve the figures.
"While the disappointing profits aren't Liz's fault, the company wants to shake things up and get back to its core market. People have suggested that Liz's image is too mumsy. She's also a bit too refined for Monsoon, which sells boho-chic clothes rather than tight jeans and low-cut tops."
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