Responding to news that Willoughby has earned an estimated £10 million from her TV gigs and endorsement deals, television agent Jon Roseman wrote in the Daily Mail that she doesn't have "a single flicker of talent".
Roseman suggested that she is a "bimbo" hired as "eye-candy" so broadcasters can appeal to advertisers. He also stated that she lacks the depth shown by presenters he has represented in the past, such as Anne Diamond and Fern Britton.
"Just in case you ever wondered what was so wrong with television today, you need look no further than presenter Holly Willoughby and the news that she is on her way to amassing a £10 million fortune," Roseman wrote.
"How has she done it? Not by showing a single flicker of talent, that's for sure. Can she ask a searching question? Can she empathise without blubbing?
"Is she capable of mastering any of the skills we traditionally expect from our TV presenters? Absolutely not. Every word that drops from Holly's finely formed lips proves just how ill-equipped she is to be a television frontwoman.
"Indeed, the fact she's got the job at all, let alone that she's so well-paid, shows just how far female presenters have sunk today. I should point out that Holly is an underwear model turned children's TV presenter."
Schofield has since criticised the piece, describing Roseman as a "bitter has-been with wildly incorrect information" and tweeting "#SodOffJonRoseman".
When did the rants of a washed up, out of touch, inaccurate, old TV agent become relevant? Must've been paid by the word.#SodOffJonRoseman— Phillip Schofield (@Schofe) April 11, 2013
Schofield added: "He's got to be careful, or we might start discussing him. And that would be interesting."