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One Direction's Our Moment fragrance ad, Diana Vickers sings - video

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One Direction have unveiled the commercial for their new fragrance Our Moment.

The group star in the new advert and fellow X Factor star Diana Vickers provides the soundtrack, with a rendition of 'My Favourite Things'.



The scent, which was announced by the chart-topping band in June, went on sale at Harrods.com on Friday (August 23) and in-store on Sunday (August 25).

Pre-orders were so popular that a waiting list was set up for fans hoping to get their hands on the coveted bottle.

Only four samples of the perfume - priced at £21 for 30ml or available at £12 for shower gel and £14 for body lotion - are said to have been sent out to journalists in advance of the launch.

One Direction arrive at the MTV Video Music Awards 2013

© Doug Peters/PA Wire/Press Association Images

One Direction

Diana Vickers at the This Is Us World Premiere

© Yui Mok/PA Wire/Press Association Images

Diana Vickers at the This Is Us World Premiere



The band have confirmed that pink grapefruit, wild berries and redcurrants are some of the scents used in the fragrance, along with jasmine petals and freesias.

Vickers is preparing to release her second studio album Music to Make Boys Cry - which she recently revealed has a "mega '80s" sound - on September 15.

Meanwhile, One Direction were booed during their acceptance speech at the 2013 MTV Video Music Awards last night, after winning 'Song of the Summer' for their latest hit 'Best Song Ever'.

The band's This Is Us New York City premiere is being live-streamed from 5pm ET, 10pm BST, tonight (August 26).

Watch One Direction talk to Digital Spy at the world premiere of their movie This Is Us in London below:

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