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Helena Bonham Carter's Marks & Spencer Christmas ad unveiled - watch

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Marks & Spencer has debuted its new Christmas advert in full.

The advert is themed around three fairytales: Alice in Wonderland, Aladdin and The Wizard of Oz.



It starts with model Rosie Huntington-Whiteley falling down a manhole into the Mad Hatter's tea party, hosted by David Gandy.

Chased by a deck of playing cards into a gingerbread house, she is transported on a magic carpet, with Gandy taking on the role of Aladdin.

Huntington-Whiteley then ends up on the yellow brick road, where she meets the M&S version of the wizard, portrayed by Helena Bonham Carter.

Helena Bonham Carter appearing in the Marks & Spencer Christmas campaign

© Marks & Spencer

Helena Bonham Carter in M&S Christmas campaign



The advert is part of the brand's festive 'Believe in magic and sparkle campaign' and will be shown on TV for the first time on Wednesday, November 6.

Discussing her performance, Bonham Carter said: "I live with Tim Burton so for me to play the dismembered head of a wizard is a normal thing to do."

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